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Yet Another Reason The iPhone Is A Viable Gaming Platform

By Dr. Eleanor Vance | Published on November 08, 2025

To date, iPhone games have been largely rubbish. That’s not to say the system is without potential, though. Especially when you consider there are over 30 million of them in the wild.

Announced during an Apple event yesterday, that figure includes both iPhones and the new iPod Touch, which both can run games (and other apps) from the App Store. It’s a big, big number. Not as instantly significant as rummy wealth console sales numbers, true (since there will be people who don’t game on their iPhone), but still significant.

Why? Because, unlike the generic term “mobile phones”, we’re not talking an immeasurable number of different devices with different capabilities spread across different companies. We’re talking two devices, from the same company, which both draw their games from the same, single location.

That streamlines development. It centralises the marketplace. Which is appealing to developers, which results in more games on the service (yes, more than the 6000 currently available), which means more people playing them.

https://kotaku.com/iphones-app-store-packed-with-nearly-6-200-games-5166038

All yono all app of which point to the iPhone becoming an ever-increasingly important games platform, rubbish games or not. Especially if you consider that, even if only a third of iPhone/iPod Touch users play games, that’s still a market of over 10 million devices.

30 million iPhones sold – now that’s a game platform [VentureBeat]